Free Tools
Anyone sizing up a deal, a campaign, a load, or a funeral. No account, no card, no expiry.
- 25 calculators across all eight categories
- Full headline results on screen
- Email yourself the summary
- All four family funeral planning tools
- Sensitivity grids and multi-year schedules
- Saved records and portfolio views
Vertical Pro
Operators who live in one lane: a brokerage, an agency, a venue, a fleet, or an advisory practice.
- Every Pro tool in one category
- Full sensitivity and scenario grids
- Multi-year schedules and pro formas
- Print and PDF-ready reports
- Saved records where the tool supports it
- Other verticals
All Access
Multi-line operators, holding companies, and advisors who work across more than one industry.
- Everything in Vertical Pro, all seven open verticals
- Real estate, marketing, hospitality, transportation, business services
- 27 tools, every Pro feature unlocked
- New verticals included as they launch
- Priority support
- Funeral Professional suite
Funeral Professional
Funeral homes, crematories, and preneed counselors. Includes a family estimator you publish under your own brand.
- White-label family cost estimator, your prices and branding, hosted or embedded on your site
- Every family inquiry routed to you as a lead
- FTC-compliant GPL, CPL, and OBCPL builder
- Preneed trust versus insurance modeler
- Case volume and market share forecast
- Crematory cost, capacity, and reline reserve model
- Funeral home valuation and roll-up analysis
What each plan covers
Free tools stay free in every category. A paid plan unlocks the gated analysis inside that category.
| Category | Tools | Free | Vertical Pro $59 | All Access $99 | Funeral Pro $199 | All + Funeral $239 |
|---|---|---|---|---|---|---|
| Real Estate & Construction | 8 | 2 | ✓ | ✓ | - | ✓ |
| Business & Professional Services | 11 | 9 | ✓ | ✓ | - | ✓ |
| Home Services & Trades | 4 | 2 | ✓ | ✓ | - | ✓ |
| Retail & E-Commerce | 4 | 2 | ✓ | ✓ | - | ✓ |
| Hospitality & Entertainment | 5 | 1 | ✓ | ✓ | - | ✓ |
| Transportation | 4 | 2 | ✓ | ✓ | - | ✓ |
| Marketing & Automation | 4 | 3 | ✓ | ✓ | - | ✓ |
| Funeral & Memorial | 10 | 4 | - | - | ✓ | ✓ |
Questions
Are the free tools really free?
Yes. Twenty-nine calculators are free with no account and no card, and they stay that way. You get the headline result on screen and can email yourself the summary at no cost. Paid plans unlock the modeled depth: sensitivity grids, multi-year schedules, saved records, and print-ready reports.
Do I have to buy every vertical?
No. Any single vertical is $59 per month. If you need two, All Access at $99 is $19 cheaper than buying them separately, and at three or more it is not close. Most operators start on one vertical and move up.
Why is the funeral plan priced differently?
Because it is a different product. The funeral plan is an operator suite for funeral homes and crematories, priced per location, and it includes a white-label family estimator you publish on your own website under your own prices and branding, so every family who uses it becomes your lead. The four family-facing funeral planning tools on this site stay free for everyone, always. We do not charge grieving families.
What does "per location" mean?
One subscription covers one funeral home or one crematory, including its own branded estimator and its own price list. Additional locations under the same ownership are added at a reduced rate. Ask us for multi-location pricing.
Can I switch or cancel?
Yes. Every plan is month to month with a seven-day free trial, and you can change plans or cancel from the billing portal at any time. If you cancel, access continues through the end of the period you already paid for.
Are these tools reliable enough to make decisions with?
They are built to institutional standards and are what our own operating companies use. They are still models, not advice. Every output should be checked against your own numbers and reviewed with your accountant, attorney, or lender before you commit capital.