EGP

Customer LTV & CAC Payback

Equity Growth Partners

Revenue per customer is easy to quote. What matters is gross profit over the customer's life against what it cost to win them. Model both and see whether the acquisition engine is building value or burning it.

Customer Economics

Share of this year's customers still buying next year. 70% retention = 30% annual churn.

Acquisition Spend

Cap on how far out to count value. Five years is the common planning convention.

Unit Economics

LTV to CAC
0.0x
Lifetime Value (gross profit)
0
Cost per Customer (CAC)
0
spend / new customers
CAC Payback
0
Gross Profit per Customer / yr
0

Value Earned by Year

Cohort & Sensitivity Full Report

Unlock the five-year cohort table for one month of new customers (survivors, gross profit, cumulative value versus spend), the retention sensitivity grid, and a printable one-page summary.

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One Monthly Cohort, Year by Year

YearCustomers LeftGross ProfitCumulativevs. Spend

Retention Sensitivity

Annual RetentionLTVLTV : CACPayback

Want the system, not just the math?

The EGP automation division builds the lead-response, nurture, and reporting infrastructure these calculators measure, deployed in weeks and fully managed. We run it on our own twelve companies first.

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