List & Cadence

Subscribers

Channel

Sends per Month

New Subscribers per Month

Funnel Rates per Send

Delivered %

Open %

For SMS, treat open rate as read rate (usually 90%+).

Click % (of opens)

Conversion % (of clicks)

Unsubscribe % per Send

Order & Cost

Average Order Value

Gross Margin %

Platform Cost per Month

Cost per Message

Email is usually bundled in the platform fee. SMS runs about $0.01 to $0.03 per segment.

Campaign Economics

Revenue per Send

Orders per Send

Monthly Profit

gross profit minus platform and message cost

Revenue per Subscriber / mo

Cost per Order

One Send, Inbox to Order

12-Month List Projection Full Report

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List Size and Revenue by Month

Month	Subscribers	Revenue	Profit	Cumulative Profit

What One Point Is Worth (monthly revenue)

Lever	Now	+1 point	Monthly Revenue Lift

Email & SMS Campaign Revenue