EGP

Campaign ROI Calculator

Equity Growth Partners

Ad spend is easy to measure. Profit is what matters. Trace a campaign from spend to leads to appointments to closed revenue, and see your true cost per sale and breakeven CPL.

Campaign Spend

Include the marketing labor and software attributable to this channel.

Funnel Performance

Deal Economics

Extra lifetime revenue beyond the first sale. Set 0 to judge on first sale only.

Campaign Economics

Return on Marketing Spend
0.0x
Cost per Lead
$0
Cost per Appointment
$0
Cost per Sale
$0
Monthly Profit
$0
gross profit minus spend

Spend to Sales

Full Analysis Full Report

Unlock the 12-month projection with repeat value included, the channel comparison worksheet (save and compare up to five channels), and a printable report for your team or your agency.

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Channel Comparison

ChannelCPLCost/SaleROASProfit/mo

12-Month View

Want this measured automatically, every month?

Equity Growth Partners builds marketing and automation systems for its portfolio companies and select clients: tracking, CRM, follow-up, and reporting that make numbers like these appear without spreadsheets.

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