EGP

Marketing Budget Allocator

Equity Growth Partners

Every channel has a cost per lead, a close rate, and a ceiling. Put those three numbers in for each one and the budget allocates itself: the most profitable dollar first, until that channel is full.

Budget

Agency retainers, software, and salaries that do not change with allocation. Reported, not allocated.

Channels

CPL is all-in cost per lead. Close % is lead to paying customer. GP per customer is first-year gross profit. Max spend is the most this channel can absorb per month before leads dry up.

Channel Ranking

Best Channel: Gross Profit per $1 Spent
$0.00
ChannelCost / CustomerGP per $1Verdict

Optimal Allocation Pro

Open the allocation engine: how much to put in each channel, projected leads, customers, and profit, the same budget on an even split for comparison, the marginal channel to fund next, and a printable plan.

Part of EGP Tools Pro. Free 7-day trial.

Recommended Monthly Allocation

ChannelSpendLeadsCustomersGross ProfitNet
Net Profit, Optimized
0
after channel spend, before overhead
Net Profit, Even Split
0
same budget divided five ways
Gain from Allocating
0
Next Dollar Goes To
0

Want the system, not just the math?

The EGP automation division builds the lead-response, nurture, and reporting infrastructure these calculators measure, deployed in weeks and fully managed. We run it on our own twelve companies first.

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