Question 1

How should I price a maintenance membership?

Accepted Answer

Cost the included visits at loaded labor, add the expected cost of member discounts and billing overhead, then decide deliberately whether the plan profits on its own line or earns through attached repairs and retention. Most successful plans run near breakeven directly and win on lifetime value.

Question 2

Do maintenance plans actually make money?

Accepted Answer

The direct line is often thin, but members churn far less, say yes to more repairs, and fill shoulder-season capacity. When you compare member and non-member lifetime value, a healthy plan is commonly worth several thousand dollars per conversion.

Question 3

Why do buyers pay more for companies with membership books?

Accepted Answer

Because a membership book is recurring, autopaying revenue with documented retention, which de-risks the acquisition. Acquirers routinely value agreement revenue at a premium to one-time service revenue.

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